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Whole Life, Looking Back While Looking Ahead
by David Douglas Ford
Product Group: Book
Publisher: Glenbridge Publishing Ltd. (2006-07-20)
ISBN: 0944435580
EAN: 9780944435588
Dewy Decimal #: 338
Hardcover: 206 pages
SKU: H5865
Condition: As New
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Editorial Reviews
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Product Description
David Ford has been in the life insurance business for more than thirty years. It seemed natural. David’s father was in the life insurance business and his grandfather was in the life insurance business. The world needs insurance, and people in advanced societies particularly need life insurance. But they often don’t think they do, making the job of the life insurance agent difficult and challenging. After all, who wants to think about dying? The world of life insurance is changing. The policies that were commonly sold by most insurance companies thirty years ago are now out of favor. The universal use of the computer has changed our world, and the life insurance industry has become a part of that revolution. Ford’s perspective going back over thirty years gives the reader not only a history of life insurance practices, but points to trends and problems facing the industry in the present and for the future. Ford has been an agent in the field, fighting for client leads and doing his share of cold calling. His career advanced up the ladder to the home office where he held several administrative positions as well as working diligently to recruit and train new agents for the profession that he learned to love and respect. Ford treasures the personal relationships he has made over the years, and it is obvious from his writing that his human warmth and sense of humor pervade his writing and his life. If you are thinking of a career in the life insurance business, Ford’s book should be required reading. And if you’ve been in the life insurance business for a few decades, you will want to run, not walk, to get this book. You’ll nod your head and chuckle as you read.
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Customer Reviews
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A Fun, Insightful Book
Rating  (5)
Date: 2006-08-04
This is a humorous yet philosophical memoir covering over thirty years in the insurance profession. The author has tried his hand at several different positions, as an agent, a manager, and many home office management positions, and every stop is described with clever wit and humor. I really enjoyed reading this book, and could definitely relate to his experiences and insights. I think anyone who's considering this profession or has been involved in it for any amount of time should read this book!
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Great Book!
Rating (5)
Date: 2006-08-03
1 out of 1 customers found this reveiw helpful
This is definitely NOT a typical business book! It doesn't contain any of the usual cliches or how-to-sell bromides found in most others;instead, it's a funny book about the insurance industry that is informative as well. This book reveals a lot about a business that I knew very little about, yet it reads like a memoir. Not to sound trite, but I got to some parts and couldn't put the book down until I finished! I laughed out loud at some of the experiences he has had through the years, and I think that anyone who has been in the business for any amount of time will really appreciate the insights. I loved the quotes at the beginning of each chapter, which are very appropriate for the content and fun. This really was an enjoyable book!
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