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The End of Marketing as We Know it
by Sergio Zyman
Product Group: Book
Publisher: New York: HarperBusiness, 1999 (1999)
ISBN: 0002571285
EAN: 9780002571289
Hardcover: 256 pages
SKU: H5276
Condition: Very Good
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Customer Reviews
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Solid Foundational Book on Marketing
Rating  (4)
Date: 2007-03-15
This is a fairly quick read. I bought it because I was interviewing with the Zyman Group, a marketing consultancy started by Sergio Zyman. I read it in a couple hours on the plane. Nothing earth shattering but a solid foundational look at the practice of marketing. While the book is primarily about consumer marketing, the lessons within are applicable to B2B marketing as well.
I really like Sergio's core assertion that Marketing is essential to the growth of any company (of course I'm a marketer) and he hits the point early and often throughout the book, starting in the first sentence of the first chapter: "The sole purpose of marketing is to get more people to buy more of your product, more often, for more money." It's a simple but powerful definition of marketing, and I love it because it reminds people that marketing is a critical strategic function and not just a tactical group that does advertising, promotions and PR.
In summary, there are lots of good takeaways in the book and it is a good read for new and old marketers alike.
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Still the Number One guide to brand marketing
Rating  (5)
Date: 2006-11-03
This book is a PRACTICAL guide to building multiple brands in the new world of marketing. It is a great reference to doing things differently and pushing the envelope.
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Persuasive
Rating (4)
Date: 2005-11-25
The author presents a fresh, down-to-earth way of marketing that easily is forgotten, at least in big organizations. This is what it is all about. Perfect for stimulating more short term action oriented thinking among marketers, while still remembering the importance of brand building.
/J.A.
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Where's the beef
Rating  (1)
Date: 2004-05-17
2 out of 2 customers found this reveiw helpful
This book by Sergio Zyman is an interesting perspective into the mind of the ex-Coca Cola executive.There are a several nuggets of value in the book, which are based on Sergio's experiences at Coca-Cola. At times he does wax on about things outside his domain of knowledge without throughly researched facts to back up his musings. However, as a perpective of his thought process, and in particular, the impact of some marketing moves at the firm, the book makes an interesting read.
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Thumbs Down
Rating (1)
Date: 2003-04-28
6 out of 7 customers found this reveiw helpful
Honestly, I was expecting a lot more out of this book. Zyman does a wonderful job at taking a lot of credit for his accomplishments in the marketing world. Nevertheless, there was not a page in the book that the word "I" wasn't mentioned. I wasn't expecting a personal story on how he conquered the markets with the coke brand. I was looking for new and original ideas that were used to improve my marketing techniques.
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