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Advances in Relationship Marketing (Cranfield Management Series)
by (Editor: Adrian Payne)
Product Group: Book
Publisher: Cassell Academic (1995-08)
ISBN: 074941636X
EAN: 9780749416362
Dewy Decimal #: 658.812
Paperback: 286 pages
SKU: N0392
Condition: Good
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Editorial Reviews
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Product Description
This introduction to the concept of relationship marketing covers the management of internal and external markets, the economics of customer retention, the changing face of service quality management and the relationship of the marketing management chain.
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