|
|
(Larger Image)
|
Advertising & Marketing Checklists
by Ron Kaatz
Product Group: Book
Publisher: McGraw-Hill (1995-01-11)
ISBN: 0844235202
EAN: 9780844235202
Dewy Decimal #: 659.1
Paperback: 256 pages
Edition: 2
SKU: LP1737
Condition: Very Good
|
Editorial Reviews
|
Product Description
Advertising & Marketing Checklists gives you the distilled wisdom of decades of experience in advertising and marketing communications. It's a valuable tool for any marketing professional seeking to plan, implement, or manage any advertising or marketing effort. This totally updated and expanded second edition offers the advertising and marketing professional fast, practical solutions to teh challenges of marketing communications. WIth 30 all-new checklists and charts, Ron Kaatz has significantly expanded and improved his highly successful first edition. Topics new to the second edition include: - Protecting your brands
- Creating effective Yellow Pages ads
- Making "the numbers" work for you
- Evaluating new media opportunities
- Keys to home stopping and infomercial success
- Monitoring your agency's media capabilities
Author Ron Kaatz is a professor of Integrated Marketing Communications at Northwestern University and is the Senior Vice President/Director of Media Concepts at the J. Walter Thompson advertising agency.
|
Customer Reviews
|
Pretty good but not very complete
Rating  (3)
Date: 2008-07-20
This is a good book but an experienced person will not get a whole lot of insight.
|
|
|
|
|