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Creating Corporate Reputations
by Grahame Dowling
Product Group: Book
Publisher: Oxford University Press, USA (2002-06-15)
ISBN: 0199252203
EAN: 9780199252206
Dewy Decimal #: 659
Paperback: 320 pages
SKU: N1711
Condition: As New
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Editorial Reviews
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Product Description
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.
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Customer Reviews
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Good to read
Rating  (4)
Date: 2001-09-18
This book is full the latest case like in the IBM, Exxon, Johnsons and Johnsons with a lot of models!That's great.
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